The Overview

A custom video series designed to inspire home cooks to reach for BelGioioso’s Blue Cheese and Provolone as staples for cozy, inviting dinners across the Taste of Home audience. Content ran across Taste of Home.

The Process

Served as the main client-facing lead, managing timelines, assets, communication, and approvals to ensure smooth production and delivery across digital and social platforms. Partnered closely with internal teams to maintain brand alignment and consistency throughout the program.

The Results

The series delivered strong performance across TasteofHome.com and Taste of Home social channels, exceeding video completion rate benchmarks by more than 3x and surpassing engagement goals. The program helped drive meaningful lifts in brand consideration and preference.