The Overview

A sports-fueled social and streaming campaign designed to connect with teens through high-energy UGC moments. The Blast It to the Next Level series positioned Cinnamon Toast Crunch alongside trending sports and culture clips that resonate with teen audiences. Content ran across People Are Awesome.

The Process

Developed five Blast it to the Next Level branded content breaks by pairing standout UGC sports clips with Cinnamon Toast Crunch creative assets. Managed all client communication, timelines, assets, and approvals while coordinating cross-functional workflows to ensure cohesive delivery across social and streaming placements.

The Results

The campaign delivered strong reach and engagement, reinforcing Cinnamon Toast Crunch as a boredom-busting favorite within sports and culture content.