The Overview

A cross-platform social series connecting with pet parents through relatable “pet confessions.” Each video highlights the emotional side of pet ownership, including the guilt, the love, and everything in between. The series showcases how Hill’s Pet Nutrition helps make more meaningful moments together possible. Content ran across The Pet Collective and People Are Awesome.

The Process

Partnered with internal teams to source creators, develop story concepts, and secure locations. As the main client point of contact, I managed timelines, budgets, creative approvals, and asset routing. I also coordinated cross-functional collaboration across producers, editors, and designers through final delivery.

The Results

The series is currently live across social and streaming channels, driving strong engagement and emotional connection with pet owners as performance results continue to build.