The Overview

A social-first UGC campaign celebrating the joyful, unpredictable ways babies move. Through the Born To Move series, we reached parents of babies under two with playful, real-life moments set to Huggies’ “For All Baby Butts” song, driving awareness and consideration for the brand. Content ran across Reader’s Digest and Poke My Heart.

The Process

Curated baby-centric UGC clips and partnered with production to develop short-form videos aligned with Huggies’ creative vision. Served as the client-facing lead, managing timelines, asset routing, communication, and creative approvals to ensure accurate and on-time delivery across platforms.

The Results

The campaign exceeded video view goals and outperformed engagement benchmarks, resonating strongly with parents across social and reinforcing Huggies as a trusted choice for active, growing babies.