Jim Gaffigan: The Skinny
The Team
Client Services + Producer: Christine Galletta/Jed Fule
Editor: Circle Square Studios
This Fool
The Overview
A comedic social and streaming campaign created to build momentum for Hulu’s This Fool ahead of its release. Designed for FailArmy’s core audience, the program featured a custom “Man Up” video series that captured the show’s irreverent humor and tone. Content ran across FailArmy.
The Process
Partnered with the producer to curate UGC moments and integrate episode clips into three sponsored “Man Up” videos featuring This Fool branding and end cards. Led client communication, managed timelines, routed assets, and oversaw creative approvals to ensure accurate delivery across social and streaming placements.
The Results
The campaign generated strong performance, tripling the video view goal and delivering 2x the TMB benchmark for social engagement rate. The program effectively built awareness and excitement for the series among FailArmy’s engaged comedy audience.
The Team
Client Services + Producer: Christine Galletta
Production Support: Pam Robison
The Team
Client Services + Producer: Christine Galletta
Editor: Kelly Stinziano
Hulu
High Hopes
The Overview
A social and streaming campaign designed to drive awareness for Hulu’s High Hopes Season 1 among FailArmy’s engaged comedy audience. Built around workplace humor, the program connected Hulu with viewers who naturally aligned with the show’s tone and energy. Content ran across FailArmy and the Trusted Media Brands network.
The Process
Partnered with the producer to shape the :30 “Work Buds” branded content break by pairing High Hopes trailer footage with workplace-themed UGC. Led client communication, managed timelines, routed assets, and oversaw creative approvals to ensure accurate and on-time delivery across social and streaming placements.
The Results
The campaign delivered strong performance, exceeding VCR benchmarks by 34% and successfully driving awareness and interest for the High Hopes Season 1 launch.
The Overview
A comedic branded content break created to promote Hulu’s new Jim Gaffigan special, The Skinny. Designed to reach comedy enthusiasts, the campaign connected Hulu with fans through FailArmy’s highly engaged streaming audience. Content ran across FailArmy.
The Process
Partnered closely with the producer to select UGC clips and craft copy overlays that aligned with Jim Gaffigan’s humor and the tone of the special. Served as the client-facing lead, managing timelines, assets, communication, and creative approvals to ensure smooth production and delivery on FailArmy’s streaming channel.
The Results
The campaign exceeded performance goals, surpassing the impression goal by 12% and outperforming VCR benchmarks, successfully driving awareness and excitement for the special among comedy fans.