The Overview

A social-first influencer campaign designed to position KitchenAid as an innovative brand for Millennial and Gen X home cooks. Through a series of custom recipe videos featuring one of KitchenAid’s priority products, the program showcased how KitchenAid elevates everyday cooking through modern kitchen technology. Content ran across Taste of Home and across the Trusted Media Brands network..

The Process

Partnered with KitchenAid’s selected creator to guide the development of three custom recipe videos aligned with the brand’s innovation story. Managed all timelines, budgets, talent deliverables, and creative approvals while coordinating cross-functional workflows with production, editorial, design, and development teams. Oversaw asset routing and ensured accurate delivery across social placements, streaming units, and the destination experience.

The Results

The digital destination drove 223% the time-spent benchmark, while the social-first videos delivered 5x VCR benchmark and 10x the engagement rate benchmark, successfully increasing awareness and consideration for KitchenAid’s priority product line.