The Overview

A cross-platform holiday campaign designed to drive awareness and everyday consideration for KitchenAid’s small countertop appliances. Through Mixing & Mingling, TMB partnered with food creators to showcase how the KitchenAid Stand Mixer elevates simple, everyday recipes and helps make routine cooking moments stand out. Content ran across Taste of Home and across the Trusted Media Brands network.

The Process

Sourced and managed three influencers aligned with KitchenAid’s Creative Curator audience and guided the development of custom recipe content and social-first videos. Led all client-facing communication, timelines, budgets, and creative approvals across a large suite of deliverables. Coordinated workflows with production, editorial, design, development, and media teams to deliver hands-in-pans recipe videos, influencer content, social franchises, streaming units, and a tailored digital destination with shoppable integrations. Oversaw routing and ensured accurate, on-time delivery across all platforms.

The Results

The campaign exceeded performance benchmarks, with the digital destination driving 59% above the time-spent benchmark, influencer videos delivering 5x the engagement rate benchmark, and hands-in-pans recipe videos outperforming social VCR benchmarks by nearly 60%.