The Overview

A holiday-themed custom video campaign designed to position Pandora as the #1 jewelry brand to give and receive for the season. TMB engaged Women 25–54 with storytelling rooted in heartfelt family moments and holiday spirit, highlighting Pandora’s Moments and Timeless Collections across Poke My Heart and TMB’s lifestyle brands. Content ran across Poke My Heart, People Are Awesome and The Pet Collective.

The Process

Partnered with the producer to shape the creative direction of each episode and ensure the storytelling aligned with Pandora’s brand narrative. Led all client communications, managed timelines and asset routing, and oversaw creative approvals to ensure accurate and on-time delivery during the peak holiday season.

The Results

The campaign resonated strongly with Pandora’s target audience, generating 6.7MM social views and more than 27K social engagements, successfully boosting consideration during the holiday gifting period.