The Team
Client Services + Producer: Christine Galletta
Editor: Circle Square Studios
80 for Brady
The Overview
A cross-platform video campaign built around the theme Life Is Better With Friends to eventize the release of 80 for Brady. The program celebrated friendship and fun by pairing real moments of connection with energetic clips from the film to build awareness among Women 35+. Content ran across Reader’s Digest and Poke My Heart.
The Process
Partnered closely with the producer to select and shape UGC clips for the five-part video series. Served as the main client-facing lead, managing timelines, assets, budgets, and creative approvals while coordinating workflows across internal teams to ensure smooth delivery across social, streaming, and digital placements.
The Results
The campaign delivered strong visibility and performance, generating 2.29MM video views and successfully building excitement and awareness for the film among the target audience.
The Team
Client Services + Producer: Christine Galletta
Production Support: Pam Robison
Paramount
Paw Patrol
The Overview
A custom UGC compilation video showcasing real-life heroic pups paired with scenes from PAW Patrol: The Mighty Movie to build excitement and awareness for the film. Content ran across The Pet Collectivem Poke My Heart and across the Trusted Media Brands network.
The Process
Curated and selected engaging pet-centric clips and developed copy overlays that aligned with the film’s themes. Managed all client communication, timelines, and approvals while coordinating with internal teams to ensure smooth production and accurate delivery across channels.
The Results
The campaign significantly outperformed engagement benchmarks, delivering 90% above benchmark on The Pet Collective and 46% above benchmark on Poke My Heart. The strong performance demonstrated clear audience resonance and high-performing creative.