The Overview

A cross-platform DIY campaign designed to drive awareness and consideration for Rust-Oleum’s 5-in-1 Custom Spray. Through custom videos, native project guides, and an interactive digital hub, Family Handyman inspired DIYers to explore the product for their next home project. Content ran across Family Handyman.

The Process

Led all client services and full production management, including pre-production planning, location scouting, budgeting, timelines, asset routing, and creative approvals. Partnered with creative, editorial, and production teams to develop social videos and project guides that aligned with Rust-Oleum’s product story and supported the digital hub experience.

The Results

The program delivered strong performance, with the digital hub and project guides driving 39% above the time-spent benchmark, and video outperforming VCR benchmarks by 30%. The integrated content effectively engaged DIY audiences and elevated product consideration across the Family Handyman ecosystem.