The Overview

A campaign positioning the Toyota Grand Highlander as the stylish, family-first SUV that turns everyday routines and holidays into meaningful, lasting memories. Content celebrated parents who embrace the real, unfiltered moments of family life. Content ran across Taste of Home, Reader’s Digest, Family Handyman and across the Trusted Media Brands network.

The Process

Led campaign development from concept through delivery. Guided creative strategy and partnered with internal teams to source UGC clips and vendor support that brought authentic family moments to life. As the main client point of contact, I managed timelines, budgets, asset routing, and creative approvals to ensure smooth production and accurate delivery across all platforms.

The Results

The campaign exceeded performance expectations, with video guides surpassing VCR benchmarks by 8% and UGC-forward content outperforming engagement benchmarks by 111%. Additional assets continue to live on the digital hub, further extending reach and impact.